7 reasons to use artificial intelligence in small business

It’s been a few years since artificial intelligence stopped being a movie thing and became a part of people’s everyday lives. This is far from a simple and fleeting trend, it has also reached business. Large companies are already investing a significant amount of resources into the increasingly sophisticated use of the tool, and today they already go hand-in-hand with this technology, which has revolutionized the way companies organize, relate to each other and sell.

The good news is that this revolution is also a reality in micro and small businesses. According to a recent study by Microsoft, 74% of MSMEs (micro, small and medium-sized companies) are already using artificial intelligence in their business. According to the latest research by Twilio, Brazil leads the list of countries in the Americas in terms of the application of artificial intelligence in marketing strategies.

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On the global stage, the adoption of artificial intelligence in marketing is also important. Some 88% of companies worldwide have already implemented some form of AI in their companies, and 54% plan to increase their investment in AI-driven activities in the next year. The optimism is clear: 90% of executives believe that artificial intelligence will significantly save time and costs for their business. But the use of the device goes far beyond marketing…

Technology is revolutionizing business in many ways, affecting areas such as
data analysis, automation, customer service, marketing and sales, product development, risk management; and in many sectors such as finance, healthcare, manufacturing and retail. “AI is just beginning to change the world of business. Companies that invest in artificial intelligence today will have better opportunities to prosper in the future,” suggests Silvio Ramos Evangelista, creator of the Criatividade Corporativa methodology and founding partner of CRIATLO – Criatividade Corporativa.

For Marcos Moreira, a technology entrepreneurship specialist from Harvard University and CEO of AI company ApOwl Technologies, AI is coming to revolutionize and solve several problems in the business world by optimizing processes, increasing operational efficiency, creating predictive and prescriptive models, in addition several other aspects of management. “I believe that artificial intelligence will soon become not an option, but a mandatory requirement for the survival of the company,” he emphasizes.

However, according to him, one of the main reasons for using technology in the day-to-day operations of the company is to remain competitive: “In the business environment, you have to be more efficient than your competitors, and artificial intelligence will create differences and competitive advantages.” For small businesses, he emphasizes two important points: “lower operating costs and, also, more agile knowledge of aspects and scenarios of the operating segment.”

There are several reasons to use artificial intelligence in your company. And Silvio Evangelista has compiled a list of 7 items to try.

1. Increasing efficiency and productivity: AI can automate repetitive and manual tasks, freeing up time for employees to focus on more strategic and creative activities (hello, HubLocal doesn’t let you lie!). This can lead to significant improvements in company productivity and efficiency.

2. Reduce costs: Automating repetitive tasks and optimizing processes can lead to significant cost savings. In addition, AI can help you identify savings opportunities in different areas of the company.

3. Improving the decision-making process: AI can help you analyze large amounts of data and gain valuable insights to make strategic decisions. This can help you make more informed and assertive decisions that can lead to better company performance.

4. Personalize the customer experience: AI can help you offer a more personalized experience for your customers. This can be done through chatbots, virtual assistants, and other tools that can interact with customers on a one-to-one basis.

5. Innovations: AI can help you develop new products and services, optimize processes, and find new market opportunities. This can help you stand out from your competition and stay competitive in the market.

6. Scalability: AI can help you scale your business quickly and efficiently. This means you can increase production, sales and customer base without having to invest in infrastructure or additional manpower.

7. Sustainability: AI can help you reduce your consumption of energy, water and other natural resources. This can help you reduce your environmental impact and become a more sustainable company.

“It’s important to emphasize that AI is not a magical solution to all problems. Before implementing artificial intelligence in your company, it is important to have a clear plan. You need to identify the areas where AI can make the biggest impact and choose the right tools and solutions for your needs,” Silvio reinforces.

Do you want to know how to apply all of this to the reality of your small business? The new Entrepreneurial Movement course will help you in this mission. “New Technologies: Tools That Are Revolutionizing Small Business Management” It covers in a simple way how to apply the technologies that are changing the way large enterprises communicate, relate and sell in the everyday life of your micro or small business. 100% online and free, the course explores the latest innovations and trends shaping the future of technology. Click here and subscribe!

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