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BBVA has taken a decisive step in this digital transformation strategy by deploying over 3,000 ChatGPT Enterprise licenses in your organization. In less than a year, generative artificial intelligence has proven itself as a key tool for increasing productivity, optimizing resources and improving the quality of work of your teams.
Generative AI at the service of the legal department
One of the most notable examples of such integration is the use of individual GPTs by the legal department’s advisory group in Spain. This “virtual tenth term” allows respond to more than 40,000 legal inquiries annually customers in record time, reducing the time it takes to get a response from hours to minutes.
By incorporating all internal and external rules into this AI assistant, the answers are more complete and of higher quality. In addition, they are human-tested before shipping to ensure accuracy and reliability.
More effective and creative marketing with ChatGPT
In Colombia, ChatGPT is also changing the way BBVA develops advertising campaigns. GPT, trained in creative writing, reduced development time and almost doubled the effectiveness of search engine advertising. Using historical data about the most successful campaigns, AI creates optimized messages with the help of the most relevant keywordsachieving greater visibility and conversion.
Archive – Facade of BBVA headquarters, Madrid (Spain) / Eduardo Parra – Europa Press – Archive
Data optimization and software development
The impact of artificial intelligence also extends to data management and software development. A specialized GPT allows employees to quickly navigate BBVA’s unique data model, identifying the most relevant information and its context. In the field of technological development, artificial intelligence helps improve code quality, translate it between programming languages and create technical documentation efficiently.
Global strategy with local impact
According to Guillermo Vieira, Head of Learning and Engagement at BBVA, The key to success is a global approach. “From the beginning, we worked to bring these use cases to all the countries where we operate,” he emphasizes. This approach helped create the internal “GPT Store”, a library that allows employees to find the most useful assistants for their work.
Looking ahead: metrics and scalability
Starting in 2025, BBVA will begin to measure the impact of ChatGPT on five criteria: the number of tasks completed, the improvement of the quality of execution, the commitment to innovation, the reduction of time and direct economic impact. Evaluating these metrics will allow us to identify use cases with the greatest potential for scaling and refine the bank’s generative AI strategy.
