Black Friday promises a dispute between the Brazilians Renner, Mogala and Riachuelo with the Chinese companies Shein, Shoppe and AliExpress!

Brazil’s retail giants have taken proactive measures to counter increased competition, mainly from goods imported from Asia. A scenario exacerbated by a marked drop in sales of personal and household items during this year – as shown by IBGE – requires these companies to constantly seek strategies that allow them to maintain their relevance in the face of increasing globalization and competition.

Beyond the numbers, the issue is complex and involves perspectives ranging from economic policy to technology. For many, the solution seems to lie in the balance between investing in their own platforms for the sale of imported goods, so-called “cross-border”, and encouraging the purchase of products from Mercosur, which guarantee a competitive advantage for national retailers.

How did Brazilian retailers use “cross-border”?

Black Friday brings competition between Brazilians Rener, Magalu and Riachuelo with Chinese companies Shein, Shoppe and AliExpress!
Black Friday brings competition between Brazilians Rener, Magalu and Riachuelo with Chinese companies Shein, Shoppe and AliExpress!

Cross-border selling has been one of the tactics of national retailers in response to the promotion of foreign competitors. This type of sale, which essentially consists of selling products to consumers located in countries other than the country of the selling company, allows to expand the range of offers available to Brazilian consumers, in addition to opening new markets for national companies.

What are the benefits to retailers of increasing the procurement of Mercosur products?

Investing in the purchase of Mercosur products is another powerful strategy in the fight against foreign competition. The region, whose tariff liberalization promotes trade among its member countries, is home to a variety of suppliers able to meet the wide range of product demands of the Brazilian population. In addition, the purchase of products in the region contributes to the strengthening of trade relations and promotes economic integration between the countries of the bloc.

How did these strategies increase national retail sales last quarter?

The agenda becomes even more important when viewed in light of the final months of the year. November with Black Friday and December with Christmas are traditionally favorable months for commerce, but in 2023 they will prove difficult due to competitive pressures. Therefore, these strategies give Brazilian retailers alternatives to remain competitive and continue to attract consumers, which ensures better results in the last quarter of the year.

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