“Brazil is a complicated country,” Shane says of taxes, logistics and regulation

NEW YORK – Investor and chairman of the company’s advisory board Shein for Latin America, Marcelo Claurestated that Brazil It is a complex country in terms of tax, logistics and regulatory structures. However, he said, once these challenges are overcome, it is easier to export the business to other markets around the world, such as companies such as Nubank d Classes in the gym.

“If you can succeed in Brazil, which is a difficult country from a tax point of view, from a logistics point of view, from a regulatory point of view, you will be successful in any other market that you go to,” he said in this Friday, the 20th, speaking at a Council of the Americas event.

In Shane’s case, he said problems with importing products to Brazil forced the company to test a local model. Until then, the company was focused on production only in China. Currently, Brazil is the second country in the world where Shein manufactures locally.

“Brazil has traditionally been a difficult economy in terms of product imports,” he said.

Clare recalled that Shane aims to have 2,000 manufacturing partners in Brazil within three years. In just four months, the company has already opened more than 330 factories and now has more than 45 million customers who have downloaded its app in Brazil. The company operates in 150 countries.

Latin America

The investor also said that he is “very optimistic” about Latin America, given the local macro trends. Among them, he cited the problem of environmental transition and the fact that the region has most of the resources or perhaps important minerals that will supply the nation in the future: lithium, copper and nickel.

Clair also said that the current geopolitical situation between China and the US has forced many companies to rethink their supply chain, which would benefit Latin America.

“I strongly believe that Latin America is one of the few regions where the opportunity in many cases is greater than the capital,” the investor said, adding that the Latin dream started several years ago.

Bolivian billionaire Clavry was responsible for bringing the Japanese fund Softbank to Latin America. Last week it announced the purchase of a “significant stake” in eB Capital, an alternative investment manager partnered by former Petrobras president Pedro Parente and Luciano Ribeiro, with 5 billion reais under management.