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500 Global has released a study showing how much a tech startup founder, including a chief operating officer, chief technology officer or chief marketing officer, earns. The purpose of the report is to provide data on salary in the startup ecosystem of Latin America.
The study shows that startups in Latin America face a constant challenge, as resourcing and raising capital for a company is a titanic task, so it is difficult for founders to answer how much a “tech founder” and others should earn. they must balance the long-term success of the company with the monthly financial needs.
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The sectors most represented in the study include SaaS, FinTech, EdTech, HealthTech, Marketplace, PropTech, eCommerce, Logistics, AgTech and FoodTech. The analysis focuses on a variety of positions, from founders to C-level, assessing salaries, percentage of shares vested and years of relevant experience.
500 Global conducted the analysis with information collected in 2023 and is based on the responses of more than 700 founders from Mexico, Colombia, Chile, Argentina, Peru and the United States.
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The results, drawn from over 700 companies, represent a small sample of founders and salaries in the ecosystem. The salary ranges, mostly for early-stage Latino founders, highlight the importance of understanding unit economics—that is, a detailed analysis of the costs and revenues associated with each unit of product or service a company sells to build a business.
The study shows that in Colombia, the main sector attracting the most capital (91.13%) is manufacturing, followed by wellness, crypto and HRtech.
Chile is a country that is more even and its development is more diversified, some of them are e-commerce, wellness, travelTech, logistics and others.
For its part, Argentina also has several sectors such as e-commerce, logistics, wellness or travelTech.
In Peru, the top one that doesn’t stand out in another country is Health Tech, followed by Mobility, Gig Economy and Cyber Security.
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