Nike’s CEO blames the home office for the company’s lack of innovation

Nike CEO John Donahoe said on Friday (April 12, 2024). CNBC that remote work hinders innovation in the company.

“What’s missing is the bold, disruptive innovation that Nike is known for, and when we look back, the reasons are pretty simple.”description of Donahoe.

“Looking back, it turns out that it’s very difficult to do bold, disruptive innovation, to develop a bold, disruptive shoe through Zoom”these.

He mentioned that the company had to close shoe factories during the Covid-19 pandemic and the experience was not interesting.

“Our teams met in person 18 months ago and we understand that. So we’ve reorganized our company and over the past year we’ve been relentlessly focused on rebuilding our disruptive innovation pipeline as well as our iterative innovation pipeline.”

Donahoe expects the company to launch new products next season.

In December, the company began restructuring with the aim of reducing costs for the next 3 years. It then announced a 2% reduction in its workforce (about 1,500 jobs). The goal is to invest in fast-growing segments: running, women’s and the Jordan brand.