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Starting a business is seen as the light at the end of the tunnel for thousands of Brazilians as the search for financial independence and exiting the Consolidation of Labor Laws (CLT) regime becomes a burning desire.
Thus, the Continuous National Household Sample Survey (Pnad) conducted by the Brazilian Institute of Geography and Statistics (IBGE) highlights this growth in migration from formal employment to the adventure of owning one’s own business.
Despite the initial enthusiasm, diving into the world of business involves facing challenges that are often unknown to new entrepreneurs. These setbacks can be real obstacles to healthy business growth.
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Fundamental advice for entrepreneurs
To navigate this sea of uncertainty safely, we’ve listed five tips to serve as a compass for aspiring entrepreneurs:
- Preparation: deeply understand the target market, know the needs of the population and analyze the competition. These ideas will set the stage for your actions;
- Business plan: the famous map of the mine. Having a solid and articulated plan is the first step to the success of the enterprise;
- Network: expand your network by participating in events, fairs and networking meetings in your niche, sharing valuable experiences;
- Focus and persistence: Focus your energy on your goals and don’t let failure shake you. Sustainability is the motto;
- Learn from mistakes: every failure is a lesson. Stay open to new learning and never stop looking for improvements.
Profitable business in 2024
Choosing the right niche is half the way to success. Thinking about making this decision easier, we have compiled a list of promising businesses for 2024:
- Virtual store (e-commerce);
- Development of applications for cell phones;
- Sweet and Sweet Shop;
- Beauty salon;
- Digital Marketing;
- Provision of cosmetic services;
- Pet store;
- Online store of things;
- Mobile phone accessories shop;
- Resale of cosmetics and perfumery;
- Individual crafts;
- Consulting services;
- Cooking and gastronomy classes;
- School reinforcement classes;
- Organization of events;
- Production of content for the Internet;
- Sales as an affiliate;
- food truck;
- Sale of decorated cakes;
- Individual gifts.
Facing an entrepreneurial challenge requires more than just a good idea. It requires preparation, strategy, and above all, constant learning. By following these basic guidelines, you can not only start, but also maintain a thriving business capable of beating the statistics and thriving in the competitive Brazilian market.
Image: Microsoft 365 / Unsplash
