Tag Archives: marketing

In 2023, according to a report by the Office of Economic Research of the Ministry of Trade, Industry and Tourism, microbusinesses represented the main part of the Colombian business structure, with a participation of 95.3%. It must be taken into account that the concept of micro-enterprises in Colombia defines them …

Bridges that allow brands to reach specific customer niches. This is just one way to describe digital influencers, figures who are increasingly present in the ranks of modern marketing. The sentence above also describes just one of the many benefits that the spectrum of influencer marketing offers. Given the potential …