The federal government launched this Sunday (10) an end-of-the-year advertising campaign called “Brazil – One Nation”. The aim is to convey a message of national unity, seeking to emphasize that the country has overcome times of polarization and political tension, including within the family.
According to a statement released by the Social Communications Secretariat, one aspect of the campaign emphasizes “a message of peace and reconnection.”
“The creation seeks to restore values that pulsate more strongly at the end of the year, such as family and friendship (…) The works value concepts such as family and citizenship, and feelings such as solidarity and friendship,” he said. . argued.
Another theme of the campaign is “the fight against denial and intolerance.” Singers Sandra de Sa, Lelle and singers Kleber Lucas, Jorge Verquillo and Mano Goes are part of the soundtrack for the ad.
The campaign also covers the promotion of public social programs such as Minha Casa Minha Vida, Novo PAC, Bolsa Família, ProUni, Farmácia Popular, Plano Safra and the vaccination program.