Black Friday 2023 will take place on the last Friday of November, the 24th. Consumers generally look forward to this date as it promises to bring together promotions across various product categories such as mobile phones, home appliances, IT items, video games and more. Stores such as Mercado Livre, Amazon, Americanas and Magazine Luiza (Magalu) always participate in the event, and this year products such as iPhone smartphones and laptops tend to be the most in demand among consumers. See the date, history and everything you need to know about Black Friday 2023 below.
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O TechTudo collected everything you need to know about Black Friday. Mark each topic in the index below.
- What day is Black Friday?
- When will Black Friday 2023 start?
- What is Black Friday and what does it mean?
- What products will be discounted on Black Friday 2023?
- How do you know that products are really cheaper on Black Friday 2023?
- How to avoid scammers on Black Friday?
1. What day is Black Friday?
This year, Black Friday is November 24. The event is held annually on the last Friday of November and is known for its sales and promotions that last only 24 hours. In addition to Black Friday, Cyber Monday also happens on the Monday after Thanksgiving. The promotion has a similar offer to Black Friday, but is exclusively online.
2. When will Black Friday 2023 start?
Although Black Friday sales officially take place on the last Friday of November, many stores start their sales earlier. Therefore, from November 20, 2023, the offers aimed at the event should become general – this is “Esquenta Black Friday”. In addition, many brands also offer promotions throughout November, running promotions with progressive discounts until Black Friday or extending the season of offers until the end of the month.
3. What is Black Friday and what does it mean?
Literally translated into Portuguese, Black Friday means “black Friday”. The promotion with discounts appeared in the United States and is held the day after Thanksgiving, one of the most important commemorative dates in the country. The term was originally used to refer to the scandal in the American gold market in 1869, which almost “broke” the economy of the time.
A little less than 100 years later, sometime in the 1950s and 1960s, the Philadelphia Police Department reused the term to describe heavy traffic—and by extension, riots—in department stores on Friday after the United States. Thank you. Thus, Black Friday took on a new meaning and was used by the market to mark the beginning of the Christmas shopping season.
Despite its history, the term only became popular in Brazil in 2010 – mainly in online shopping. However, a large part of the trade has now joined the Black Friday promotions, and this date represents one of the best moments in the market during the year.
4. What products will be discounted on Black Friday 2023?
Black Friday is present in almost all areas of commerce, but discounts tend to be more prevalent in some specific sectors. Computers and electronics are historically the product categories most in demand by consumers today, and as such, retailers tend to offer good discounts on cell phones, laptops, and televisions, for example. In addition, you can also expect promotions on products such as cosmetics, clothes, books, toys, jewelry and more.
5. How do you know that products are really cheaper on Black Friday 2023?
Many consumers are afraid of falling for fake promotions during Black Friday. In some cases, stores may “raise” the price a few days before the date to make it look like the discount is bigger than it really is. To make sure that Black Friday products are really cheaper, one of the top tips is to monitor the price fluctuations of the products you want before the event. In this way, it will be possible to check whether the discount is really worth it.
To help with this task, the consumer can also count on the help of price comparison sites such as Compare TechTudo, Zoom and Buscapé. On the platforms, you can check the price difference of the product in the main online stores for the last few months, as well as find promotions and check reviews.
6. How to avoid scammers on Black Friday?
In addition to being wary of fake promotions, it’s also important to protect yourself from Black Friday scams. To avoid “traps” such as shipping abuse, theft of accounts or sensitive information, price changes during checkout, and fake orders or coupons, some precautions should be taken. See some important tips below.
- Do some research on shopping sites;
- Check out the store on Reclame Aqui;
- Compare prices in another store;
- Protect your account with two-factor authentication;
- Update your antivirus program;
- Avoid making purchases with a debit card;
- Do not click on unknown links;
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